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Viacom18 secured each the TV and digital rights for all Board for Cricket Control in India (BCCI) matches to be performed in India for the 2023-28 cycle. As a consequence, Sports18 can be telecasting each worldwide and home matches on TV whereas on the digital entrance, JioCinema can be livestreaming all of the video games. The five-year cycle will start on September 2023 and can finish on March 2028 with a complete of 88 bilateral matches (which might improve to 102 matches). There can be 25 Test matches, 27 ODIs and 36 T20Is. Viacom 18 confronted robust competitors from Sony Pictures Network India and Disney Star within the e-auction on Thursday.
According to experiences, Viacom18 pays Rs 5,966.4cr to the BCCI within the subsequent 5 years for the 88 worldwide house matches.
“Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans,” BCCI secretary Jay Shah tweeted.
Congratulations @viacom18 for profitable the @BCCI Media Rights for each linear and digital for the following 5 years. India Cricket will proceed to develop in each areas as after @IPL, and @wplt20, we prolong the partnership @BCCI Media Rights as nicely. Together we’ll proceed to…
— Jay Shah (@JayShah) August 31, 2023
“Also, a big thank you to Star India and Disney Plus HS for your support over the years. You played a key role in making India Cricket reach its fans across the globe,” Shah added.
Also a giant thanks to @starindia @DisneyPlusHS in your help over time. You performed a key function in making India Cricket attain its followers throughout the globe. 2/2
— Jay Shah (@JayShah) August 31, 2023
Thanks to this acquisition, Viacom will now broadcast the Indian cricket crew house matches, Indian Premier League (digital), Women’s Premier League (WPL), Paris Olympics 2024, South Africa cricket crew’s house matches for the 2024 season, T10 League, Road Safety World Series, SA20 franchise cricket league, NBA, Serie A, La Liga, Ligue1, and Diamond League.
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