The New York-headquartered sport developer and know-how supplier will now take full management of the free-to-play app having acted as NBC Sports’ growth and working accomplice on the product since its launch in 2019.

NBC Sports Predictor has welcomed practically two million sign-ups over the past 4 years, with tens of tens of millions of predictions performed.

The product will likely be re-branded Predictor, with plans to launch a number of new sport codecs earlier than the top of the yr. No monetary particulars got in regards to the acquisition.

“NBC Sports Predictor has been a significant part of Boom’s story since its launch,” stated Stephen A Murphy, Boom’s co-founder and chief govt. “This was the primary product we constructed that attracted tens of millions of sports activities followers and we’re honoured to turn into stewards of the product and introduce new methods to play for sports activities followers.

“Over the last several years, NBC Sports Predictor had been a key asset for NBC Sports as it utilised the product to increase audience engagement. NBC Sports and Boom Entertainment will continue to look for ways to collaborate in future gaming initiatives.”

Boom closed a $15m funding round in 2021 that included Sands Capital, Robert Kraft and main playing operators. At the time it stated the money can be used to speed up its growth into real-money merchandise.

Last yr, Boom launched on line casino and sports activities betting product divisions and appointed Zack Messer as its new chief monetary officer.