The partnership goals to create a various slate of tales spanning throughout varied genres.

Applause Entertainment and Zindagi have joined forces to energise funding in South Asian content material creation. Sameer Nair and Shailja Kejriwal, are well-known for his or her important contribution to tv, with reveals like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas. This partnership marks their reunion after greater than a decade. 

This alliance goals to provide a variety of South Asian narratives throughout genres that join with at this time’s numerous world viewers.

Sameer Nair, a stalwart within the media and leisure business and managing director of Applause Entertainment, said: “Working with Shailja Kejriwal is like revisiting a cherished chapter of our creative journey. Our shared vision and passion for storytelling have always been the driving force of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate once more, bringing the rich tapestry of South Asian content to a global audience.”

Shailja Kejriwal, a widely known identify in tv and content material curation, chief inventive officer of Special Projects at Zee Entertainment Enterprises Ltd. acknowledged for introducing stars like Fawad Khan, Mahira Khan to India with iconic dramas Zindagi Gulzar Hai, Humsafar and subsequently creating originals like Churails, Dhoop Ki Deewar, Qatil Haseenaon Ke Naam says, “Reuniting with Sameer after a decade is like homecoming for me and I’m thrilled to team up with him in this new era of content creation. Zindagi’s commitment to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s vision & continued support has remained unwavering. With Sameer’s pioneering spirit and the legacy of iconic shows, coupled with Applause Entertainment’s innovative zest, we’re poised to create content that not only resonates across borders but sets new benchmarks in South Asian storytelling.”

The collaboration of Applause Entertainment and Zindagi marks the start of an period of progressive world tasks. Sameer and Shailja’s beforehand exceptional collaboration at Star Plus and Imagine stands as a testomony to their inventive brilliance.