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Dive Brief:
- Hershey named Deepak Bhatia as its first chief technology officer and latest member of its govt committee. Bhatia, who begins in his new function on Oct. 23, beforehand was the vice chairman of provide chain optimization applied sciences at Amazon.
- The maker of Reese’s, Dot’s Homestyle Pretzels and Kisses stated Bhatia brings experience in automation, provide chain planning, optimization and simulation, synthetic intelligence and predictive analytics.
- The appointment comes as meals and beverage corporations grapple with a fast-changing know-how panorama, making it essential for Hershey and different corporations to have somebody who will help their enterprise regulate and adapt.
Dive Insight:
While meals corporations resembling Hershey should proceed to excel in making compelling merchandise for shoppers to purchase, an more and more greater, and equally profitable a part of their enterprise is coming from exterior their very own partitions. As the previous few years have proven, provide chain disruptions can wreak havoc on a enterprise. At the identical time, more companies are incorporating AI into creating, delivery and storing, in addition to gauging provide and demand for his or her merchandise.
“We are experiencing unprecedented technological innovation, and I am thrilled to spearhead the development and execution of a technology-driven transformation that will meet and exceed the evolving needs of our consumers and customers,” Bhatia stated in an announcement.
Similar to how corporations like Hershey have executives overseeing funds or operations, given the tempo at which issues are altering, corporations must have a degree individual overseeing technological points which might be impacting their companies. Otherwise, they danger falling behind corporations which might be incorporating them into their operations and dropping out on billions of {dollars} in gross sales within the course of.
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