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SAN DIEGO: DirecTV expanded its attain into faculty sports activities when it grew to become the title sponsor of the Holiday Bowl on Thursday.
Terms of the deal weren’t disclosed and each the satellite tv for pc TV supplier and the bowl mentioned the main target was on the 2023 recreation, largely because of convention realignment. With the Pac-12 dissolving, the bowl is on the lookout for one other convention to match towards the ACC beginning in 2024.
“We have long-term aspirations, after all,” said Mark Neville, CEO of Sports San Diego, which promotes the Holiday Bowl and other events. “We’d love for this to last for decades. But for now what we are doing is focusing on 2023.”
This yr’s recreation is about for Dec. 27 at Petco Park, the downtown residence of baseball’s Padres.
This is DirecTV’s first bowl sponsorship. DirectTV additionally sponsors Notre Dame athletics and the Big Ten Conference and Big Ten Network.
“We’re watching it simply as shut as all people else,” Jon Greer, DirectTV’s head of communications and community, said after a news conference on the flight deck of the USS Midway Museum. “But that’s what we’re enthusiastic about, too, about our Big Ten alternative and the bowl season. College sports activities typically, however faculty soccer has extra change than I believe it has within the final 20 years, with expertise and precise groups and what groups are doing.”
The Holiday Bowl had been sponsored by the San Diego County Credit Union.
A skydiver delivered a banner with the bowl’s new logo onto the flight deck of the retired aircraft carrier.
DirecTV “is such a huge brand,” Neville mentioned. “Not solely is it good for the Holiday Bowl and San Diego, but it surely’s actually good for all the bowl system, to have a sponsor that has the religion in what bowl video games do and clearly what we do right here in San Diego on the Holiday Bowl.”
In late May, the Holiday Bowl sued the Pac-12 and the University of California Regents for $3 million in damages because UCLA backed out of the 2021 game citing COVID-19 concerns. Neville said there was no update on the case.
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AP college football: https://apnews.com/hub/ap-top-25-college-football-poll and https://apnews.com/hub/college-football
(This story has not been edited by News18 staff and is published from a syndicated news agency feed – Associated Press)
first published: October 27, 2023, 02:30 IST
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