With Ankit Tomar, CEO, Artwork Flow, Bizongo

Why the marketing campaign rocks:

The latest AR mirror marketing campaign by Maybelline in Kyiv, Ukraine, was very inspiring with the novel manner during which it introduced interactivity and humanness to the hitherto unattainable nature of conventional advertising and superstar endorsements. It used technology to place customers on the forefront. At 4,000 sq. meters, this revolutionary AR mirror inspired passersby to strive on the model’s new mascara. Many private care manufacturers already use augmented actuality of their digital make-up try-on instruments, however Maybelline took it one step additional with this marketing campaign.

Zooming out, that is actually an attention-grabbing flip of occasions in marketing campaigns over time. At first, we had superstar endorsements within the mid-Twentieth century. With the rise of social media, the demand for authenticity, and with the decline of conventional promoting got here an inflow of influencers. While influencer advertising continues to be a giant a part of the advertising ecosystem, I see daring campaigns pushed by new applied sciences akin to Maybelline’s AR mirror as being the following huge pattern in promoting. AI may also help personalise ads for viewers.

Campaign: Falsies Surreal mascara on a building-scale AR mirror
Brand: Maybelline
Agency: FFFACE.ME

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