The marketing campaign movies produced by L&Okay Saatchi & Saatchi promotes refurbished telephones as a wise and sustainable alternative.

Cashify has launched a brand new marketing campaign with its model ambassador, Rajkummar Rao. The model is amplifying the message that refurbished smartphones supply a wise, budget-friendly technique to improve to 1’s dream telephone. 

The marketing campaign developed by L&Okay Saatchi & Saatchi’s Gurugram staff highlights the model’s dedication to sustainable tech options with the star energy of Rajkummar Rao. 

The two-film marketing campaign is crafted to entertain and captivate tech-savvy youth, particularly those that are eager on upgrading to a premium smartphone. It conveys refurbished telephones as a wise answer to fulfil their tech goals inside inexpensive costs.

The marketing campaign is ready to roll out throughout TV and digital platforms.

Commenting on the movies, Rohit Malkani, Jt. nationwide inventive director, L&Okay Saatchi & Saatchi, mentioned, “Half the job is done when you have an amazing actor who delivers a nuanced  performance. Working with RKR has been a thoroughly enjoyable experience and the results are  there for all to see. We have crafted two humorous and flamboyant films that focus on the  benefits in a memorable and quirky way.” 

Nakul Kumar, co-founder and chief advertising and marketing officer, Cashify, added, “We’re envisioning a future the place good tech is not only a dream for folks however an accessible luxurious for all. By selling refurbished smartphones as a wise improve alternative, we’re providing a bridge between goals and actuality. Moreover, the numerous position refurbished smartphones play in decreasing e-waste completely aligns with our mission to construct a extra accountable and eco-friendly tech panorama.”