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Tanishq’s jewellery collections together with this instance from Rivaah. The retailer has opened two areas in Texas, in Frisco and Houston. [Photo: Tanishq]
Dallas-Fort Worth has considered one of American’s largest Indian American communities, with some 235,000 dwelling within the area, in accordance with census knowledge. And greater than 450,000 India Americans stay in Texas. So it’s no surprise that Tanishq—India’s main jewellery retailer—set its sights squarely on DFW as a part of its U.S. growth.
Tanishq introduced the opening of two new retail shops this week in Texas, in Frisco and Houston. The openings proceed the model’s U.S. rollout following the launch of Tanishq’s first flagship location in New Jersey in January.
Tanishq’s new retailer in Frisco
The Frisco location, on the Shops of Stonebriar at 2809 Preston Road, Suite 1200, marked its inaugural Thursday with a red-carpet opening.
The model has been out there to e-commerce consumers within the U.S. for practically two years. Tanishq says it’s wanting ahead to “better serving the community” within the new areas with expanded entry to the retailer’s jewellery, together with its one-of-a sort collections, Dharohar and Tales of Mystique.
CEO Kuruvilla Markose says the practically 30-year-old retail obtained its identify from two Sanskit phrases: tan, which means physique, and nishq, which means gold decoration. When mixed, the phrases “signify an ornament that adds to the beauty and elegance of women,” Markose stated.
“With over 410 stores, we have now opened two more in the state of Texas, bringing artfully crafted jewelry to the Indian diaspora residing in Houston and Frisco,” Markose added in a press release. “As a true Tata brand, we aim to delight our customers and welcome endless visitors from all over the world to come enjoy magic behind these designs crafted by our designers and artisans.”
The new Frisco retailer spans 5,000 sq. ft, whereas the Houston location spans 3,800 sq. ft. Both supply greater than 2,000 distinctive designs in 18- and 22-karat gold and diamond jewellery, in addition to solitaires and coloured stones.
“The Indian audience is spread across the United States,” stated Tanishq’s enterprise head of jewellery, Amrit Pal Singh, including that the corporate’s growth goals to cater to their various preferences whereas “bringing a wide range of exquisite jewelry for any occasion.”
A necklace from Tanishq’s Tales of Mystique assortment. [Photo: Tanishq]
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