Making numerous content material simply accessible, Tata Play Binge has added India’s first dialect-based OTT app, Stage to its huge array of choices.

Stage, is a Haryanvi and Rajasthani content material targeted OTT app that may expose Tata Play Binge viewers to a plethora of leisure codecs like internet sequence, films, quick movies, standup comedy, poetry, folks artwork, the corporate acknowledged in a press launch.

Dedicated to safeguarding and amplifying India’s numerous and wealthy cultural heritage inherent in regional dialects, the hyperlocal entertainment platform Stage, celebrates artists and embraces numerous regional dialects, it added.

Commenting on the brand new partnership, Tata Play’s chief business and content material officer, Pallavi Puri, mentioned, “With Stage, we are adding more entertainment choices for our audiences in Haryana and Rajasthan. With each new partner addition, our goal is to make Tata Play Binge a go-to choice for genre based content discovery instead of browsing by various apps, thereby making the viewing experience worthwhile for our subscribers.”

Talking about this partnership, Vinay Singhal, co-founder and chief government officer mentioned, “At Stage, our mission is to create content that resonates with the aspirations of Bharat, allowing individuals to embrace and celebrate their unique culture and dialect.”

“Our partnership with Tata Play Binge marks an exciting opportunity to extend this mission to a wider audience. The tagline ‘Kyonki Boli Mein Apnapan Hai’ encapsulates our belief that there’s a sense of familiarity and belonging in one’s own dialect. This collaboration empowers us to introduce our library of over 300+ original films and series, spanning various genres, to a broader set of viewers, enabling them to connect deeply with the richness of Haryanvi and Rajasthani dialects,” Singhal added.