The Haryana-based espresso chain is predicted to exceed market chief Café Coffee Day’s 460-plus retailers in 2024 however faces stiff competitors from fast-growing home and worldwide rivals 

Staff exterior Barista’s Metro Station outlet in New Delhi | Photo credit score: Barista

India’s Barista has reached 400 shops with a brand new outlet at Metro Station in New Delhi. 

 

The Haryana-based espresso chain opened its first website within the Indian capital in 2000 and launched in Sri Lanka in 2002, the place it presently operates 29 shops. Barista operates each standalone retailers and Express kiosks. 

“Our journey has been marked by growth, innovation, and dedication to meeting the needs of our guests. With the opening of this 400th store, we are taking a giant leap forward in reaching more communities and making our products accessible to everyone,” mentioned Rajat Agrawal, CEO, Barista. 

Barista is the third largest branded espresso chain in India behind Bengaluru-based Café Coffee Day, which operated 467 shops as of 30 June 2023, and Starbucks, which has 390 retailers. 

Backed by Rs 100 Cr ($12.1m) investment, Barista is ready to open 80 new sites in India this yr and is predicted to surpass Café Coffee Day’s retailer rely following the market chief’s 4 consecutive years of internet outlet closures. 

However, Barista’s faces stiff competitors from Tata Starbucks, which has outlined plans to open 600 new outlets in India inside the following 4 years to succeed in 1,000 shops with a give attention to smaller-format websites. 

Barista may also face elevated competitors from a cohort of home manufacturers investing closely in outlet growth. In January 2023, Blue Tokai Coffee Roasters raised $30m to extend its India retailer footprint and has since opened 32 of 200 deliberate new retailers.  

Additionally, Jaipur-based Nothing Before Coffee partnered with franchise consultancy Building Brands for Tomorrow in May to open a minimum of 50 new retailers. Meanwhile, Creaegis-backed Third Wave Coffee raised $35m in September and value-focused abCoffee obtained $2m in October 2023 to scale their respective retailer networks. 

International operators are additionally poised to catalyse rising client demand for premium espresso experiences in India, with Costa Coffee looking for to open up to 50 stores a year, Tim Hortons eyeing 120 stores by 2026 and Pret A Manger planning to reach 100 sites in 2027.

Additionally, Dunkin’ is present process a ‘coffee-first’ rebrand in India, together with new retailer designs and a chilly espresso beverage menu, to draw youthful espresso customers.