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EXCLUSIVE: Veteran inventive leisure and advertising govt Chris Greenleaf on Monday introduced the launch of PFM Entertainment Group, a brand new manufacturing firm centered on high-concept initiatives for movie and TV.

Greenleaf’s aim with the corporate is to place out content material that’s irreverent, emotionally partaking, and crammed with “pure f**king magic,” for which the letters within the PFM title stand. In a press release on the corporate’s launch, he shared, “After the birth of my son and with everything that’s going on all around us every day, I wanted my legacy to him to be a world filled with a lot more laughter and that’s the mission statement of PFMEG.”

PFM Entertainment Group opens for enterprise with a strong pipeline of initiatives in numerous levels of development: some, conceived and written by Greenleaf; others, primarily based on unique IP from a various set of voices. Already, the corporate has secured movie and tv rights to the e-book Getting Over John Doe: A Story of Love, Heartache, and Surviving with Style, which it’ll start purchasing within the coming weeks. The creator is Suzanne Yalof Schwartz, the previous New York vogue editor who now serves as CEO of meditation and wellness firm, Unplug.

“The book enjoyed a cult following in the early 2000s as a ‘break-up manual’ of sorts,” Greenleaf defined. “The journey we take, the ways we cope and the irrational things that we do after a relationship is over is a universal experience, one that transcends time and one we can all relate to.”

The story follows Sarah Morris, who has been dumped by “the one” but once more and is recruited to hitch G.O.J.D. aka Getting Over John Doe, a secret society of girls serving to every to recover from males. Sarah’s “12-step journey” begins out as cathartic, however issues rapidly escalate when she finds out her “John Doe” has moved on.

Greenleaf describes the characteristic take as Bridesmaids meets Bridget Jones’s Diary “mixed with some karmic justice.” He’ll exec produce alongside Schwartz by means of PFMEG.

Prior to launching his personal shingle, Greenleaf served as a growth govt for CBS/Eyemark, Triage Entertainment/Viacom Productions, and Comedy Central, the place he was instrumental within the launch of South Park. He has additionally developed, written, directed, packaged, or produced content material for corporations akin to Lionsgate, DreamWorks Television, O Entertainment, CBS, Oxygen, USA, MTV, CMT, and Wilshire Studios/NBC Universal.  

Previously, Greenleaf additionally took his storytelling abilities into the world of content material advertising, the place he’s thought-about a pioneer in on-line, cellular, streaming, and branded leisure. While at GoTV Networks, he developed, launched, and managed tons of of leisure applications, together with Verizon’s V-Cast content material, and the Verizon Championship Racing channel. He’s additionally created branded content material for Lexus/L-Studios, Werner Media, Wrigley’s, and P&G – the place he developed Tide’s cellular comedy collection Crescent Heights, teen drama Being Bailey, and Must Have for Tampax & Always, which received a CINE Award.  

Greenleaf has additionally helped construct interactive content material and experiences for manufacturers akin to Mitsubishi, Airbnb, Nissan, Lexus, and eBay by means of Picnic New Media and PFM Interactive Content Studios, corporations that he helped discovered or co-found.