Crayola Studios introduced two new partnerships that may additional the creativity model’s daring drive into children and household leisure content material. In collaboration with Marwar Junction and Moonbug Entertainment, Crayola Studios will launch a contest format and an animated digital sequence. 

Crayola Studios is becoming a member of forces with world youngsters’s leisure firm Moonbug Entertainment (CoComelon, Blippi) for Crayola Crew, a 2D/3D CGI animated sequence that brings creativeness to life by means of discovery and ideation. 

The sequence follows Bria and Rafa as the buddies embark on whimsical adventures with a forged of numerous crayon characters within the Colorverse, a world the place something is feasible with just a little creativeness. From fixing damaged spaceships with butterfly wings to inventing new devices for an underwater live performance, children will likely be impressed to place their very own ingenuity to work and see the optimistic impression their creativity could make on the world.

The Moonbug partnership will additional prolong Crayola’s digital-first technique for short-form content material, which already contains YouTube sequence Scribble Scrubbie Pets with Driver Studios and authentic branded craft and DIY content material produced by Crayola owned YouTube and social channels with The Soul Publishing.

The Crayola Studios-Marwar Junction Productions (Play-Doh Squished, Earth to Ned) duo will produce a household competitors The Great Crayola Showdown (working title) through which contestants will sort out enjoyable, high-energy, and distinctive challenges that may require artistic considering and modern drawback fixing. The contestants must unleash their creativeness, and be collaborative, creative, and resourceful to sort out the challenges they face.

“We are excited to be working with Marwar Junction and Moonbug Entertainment who are experts in their respective areas and can help us to realise our vision of celebrating and inspiring creativity every day through fun, engaging content that kids and families will want to watch again and again,” stated Crayola govt vice chairman Victoria Lozano.

“Joining forces with Marwar Junction presents us with an opportunity to create a stand-out new entertainment concept that will give families a chance to compete in a creative setting and inspire children at home to get creative, too. And teaming up with digital experts Moonbug Entertainment will enable us to boost our digital offering with an innovative short-form series that has color, creativity, and discovery at its heart,” she added.

Marwar Junction Productions founder Joseph Freed stated, “When it comes to imagination and creativity, Crayola is the world’s most trusted and beloved brand, known for inspiring inventive ideas and developing the tools that help bring them to life. We can’t wait to immerse viewers in the iconic Crayola brand and create a format focused on creativity and imagination.”

“Crayola is a trailblazer in the children’s space,” stated Moonbug Entertainment model partnerships vice chairman Dan’l Hewitt. “Moonbug is thrilled to partner with Crayola to bring children’s imagination to life through these new upcoming digital series. As a next-generation global kids entertainment company, we believe every family should have access to entertaining and enriching content and are excited to support and further extend Crayola’s digital-first strategy through its owned YouTube and social channels.”

Crayola has 99 p.c model consciousness within the US, with 89 p.c of households with children utilizing Crayola merchandise. Crayola has world entry to children and households by means of its merchandise and collaborations, location-based leisure, and interactive experiences, along with its social and digital content material and schooling programming.

Crayola Studios is the leisure content material arm of Crayola and is supported by sister firm Hallmark Media.