Alfa Sports, a Kashmir-based cricket bat manufacturing firm, seeks Rs 500 crore compensation over deceptive claims.

Alfa Sports & Co, a Kashmir-based cricket bat producer has issued a authorized discover directed in the direction of Sony Entertainment Television, the broadcaster of Shark Tank India, and the co-founders of Tramboo Sports, Saad Tramboo and Hamad Tramboo, as reported by Inc42.

As talked about within the discover, the corporate seeks Rs 500 crore compensation for the damages, enterprise loss, and psychological agony brought on by the distortion of information by Tramboo Sports throughout its pitch on Shark Tank India.

The authorized motion follows Tramboo Sports’ pitch on Shark Tank India season three, aired on January 30, 2024, the place Peyush Bansal, co-founder and CEO of Lenskart, and Aman Gupta, co-founder and CMO of boAt, agreed to investing Rs 30 lakh for a 4% fairness stake within the model.

Fawazul Kabir, a spokesperson for the Cricket Bat Manufacturers Association of Kashmir (CBMAK), knowledgeable Inc42 that Tramboo Sports receive the cricket willows used to fabricate bats from Alfa Sports. But it has allegedly proven this as its personal product on Shark Tank India.

He added, “We are going to take this case to legal courtroom if Sony TV and Tramboo Sports don’t tender an instantaneous apology on nationwide TV to hardworking cricket bat producers of the valley. What was most astonishing was that Alfa Sports which was one of many distributors of Tramboo Sports was immediately promoting them the bats and Alfa has the invoices to point out for this. This is a breach of vendor contract.”

The notice elaborates that Tramboo Sports is solely involved in the sourcing and stocking of bats, with no manufacturing activities. Kabir also questioned Tramboo Sports’ claim of possessing technology to elevate Kashmir willows to the level of English willows. He emphasised that this technology was not unique to the company but rather a government initiative announced by Mufti Mohammad Sayeed, former chief minister, Jammu & Kashmir.

He stated, “In fact, willow storage facilities and technology clusters were established in Kashmir several years ago. This is not a unique proposition of Tramboo Sports.”