In a world the place the affect of Ok-pop transcends borders and cultures, Coca-Cola revealed how it’s, actually, driving the Korean wave with its newest taste drop.

To coincide with a brand new “Fruity Fantasy” taste, Coca-Cola Ok-Wave Zero Sugar teamed with one of many Ok-pop market’s most beloved report labels and, like all issues Ok-pop, this isn’t only a easy announcement however a extra in depth musical, bodily and digital expertise for followers and shoppers.

Coke is collaborating with chart-topping teams Stray Kids, ITZY, and NMIXX, in addition to the esteemed founding father of JYP Entertainment, J.Y. Park, to curate a collection of experiences celebrating Ok-pop fandom. At the guts of the collaboration is the discharge of a brand new Ok-pop anthem “Like Magic” produced by J.Y. Park and that includes the teams talked about above in a convergence of expertise from JYPE. Notably, Bang Chan from Stray Kids is credited as a vocal arranger, whereas his bandmate Changbin is a co-writer alongside Park.

The music is obtainable for worldwide obtain and streaming, whereas the official music video neared one million views simply eight hours after its reveal.

Accompanying its music video is an interactive “fan music video AI experience” on the Coca-Cola Creations microsite that immerses followers in an AI-powered platform to personalize cameo appearances within the video by embedding their voices, names, and faces alongside the idols.

Further amplifying this celebration of Ok-pop fandom is the upcoming Ok-Wave Concert for Inkigayo, scheduled for June 2. Hosted by Coca-Cola Creations, the dwell occasion guarantees expertise from JYP Entertainment and different high Ok-pop names with Stray Kids, ITZY, NMIXX and extra on the invoice. Full particulars on the showcase will probably be revealed by way of Coca-Cola’s channels.

“The world of K-pop exists because of the fans and we couldn’t be more excited to celebrate fans’ devotion to the artists and music that they love, through this unique Creation” mentioned J.Y. Park in an announcement. “We hope fans feel the love and appreciation we have for their support through the launch of a new Coca-Cola flavor dedicated to their fandom, and digital and physical experiences that connect them even more to their favorite artists.”

In addition to the musical festivities, Coca-Cola has prepped a limited-edition collection of apparel and accessories. From T-shirts and hoodies to hats and jewellery, plus a specialty field to get the Ok-Wave flavored delivered, the collab affords the chance to specific their fandom in fashion.

Also leaning into the Ok-pop fandom mannequin are newly revealed live performance photograph graphics of the Stray Kids, ITZY and NMIXX members that resemble the beloved photograph playing cards in each copy of Korean musicians’ albums. There’s even a Ok-Wave Limited Edition lightstick that glows totally different colours and can undoubtedly be seen all through the Inkigayo live performance crowd.

“Immersing fans in the vibrant world of K-Pop, Coca-Cola K-Wave Zero Sugar is a celebration of shared passions from all over the world,” provides Jung Hyun Kwon, the Category Lead for Japan and Korea on the Coca-Cola Company. “By collaborating with some of the biggest names in K-pop culture, Coca-Cola K-Wave Zero Sugar is bringing fans together through innovative experiences that bring to life their special and unique devotion for their favorite artists, and the powerful impact that K-pop has on culture.”

Meanwhile, Oana Vlad, Senior Director of Global Strategy on the Coca-Cola Company, says, “We are excited to celebrate one of the most passionate fan communities in the world and create new experiences that we hope will bring Coca-Cola magic to fans across the globe. In the Coke Creations spirit, the experience starts with an amazing Coca-Cola Zero Sugar taste accompanied by a dash of fruity K-pop magic. The beverage then unlocks other experiences like the AI-powered journey for fans to customize a music video as well as the unique collaboration.”

As the newest drop following earlier Coke Creations like Y3000, Starlight and a limited-edition drink from producer-DJ Marshmello, the Coca-Cola Company says that the Ok-Wave Zero Sugar is obtainable in choose markets all over the world together with the United States, Spain, Singapore, South Korea and extra. A frozen variation will probably be accessible in choose markets.

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