Massage chairs and pure hair development dietary supplements. Ointment for scorpion bites that smells like garlic. A product referred to as Kan Killer that guarantees to remove most cancers with out chemotherapy — all for about $65 a bottle.

For a number of days in December, a whole bunch of medical practitioners — and some canny opportunists — gathered in southern India to promote their wares at a worldwide conference devoted to Ayurveda. Though the choice drugs system has endured on the subcontinent for hundreds of years, Prime Minister Narendra Modi’s authorities is selling a resurgence, spending a whole bunch of tens of millions on analysis, touting Ayurvedic practices to a international viewers and supporting conventions like this one within the state of Kerala.