Moët Hennessy USA has inked a cope with Range Media Partners to amplify the model’s presence on the earth of leisure and popular culture.

Range will steer leisure advertising initiatives for MHUSA, the luxurious wine and spirits sector of LVMH. Moët and Chandon, Hennessy, Veuve Clicquot, Dom Pérignon and Belvedere Vodka are a few of the MHUSA manufacturers that the media firm will deal with. Range’s efforts will embody product placement and integration throughout movie, tv and music; they may also oversee large-scale advertising partnerships and occasion sponsorships within the leisure trade.

Moët and Chandon has a longstanding partnership with the Golden Globes, having served because the awards present’s official champagne companion for 32 years. At the 81st Golden Globes this yr, Moet and Chandon had 1500 mini bottles on the carpet and 300+ within the ballroom. The model additionally continued the charity initiative “Toast for a Cause” for the thirteenth yr and hosted its first Golden Globes after occasion. Meanwhile, Hennessy lately signed a cope with MGM and Warner Bros. for Michael B. Jordan’s “Creed III.”

Paige Pedersen, head of partnership advertising at Moët Hennessy USA stated, “Range brings a wide range of skill sets and connections to Moët Hennessy USA to support the brands and their agencies in finding, creating and executing culturally relevant and targeted projects to enhance their marketing strategies.”

Sandra Kang, founding companion and head of manufacturers at Range additionally commented on the partnership: “I first worked with Paige and Moët Hennessy USA over a decade ago, and it’s incredible how they’ve continued to build their legacy through the power of entertainment. On behalf of the full team at Range, we couldn’t be more thrilled to partner with MHUSA’s iconic portfolio of brands to further embed them into the cultural zeitgeist in organic, impactful, and meaningful ways.”

Variety dad or mum firm PMC owns the Golden Globe Awards producer Dick Clark Prods. in a three way partnership with Eldridge.