Indian dairy model Amul’s contemporary milk will quickly be accessible within the worldwide market, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching 4 variants within the United States inside per week. According to the model’s announcement, this initiative is taken to cater to the Indians and the Asian inhabitants settled within the US. This additionally makes it a first-of-its-kind initiative to promote contemporary Amul milk outdoors India.  “I am pleased to inform you that Amul shall be launching its fresh milk products in the United States of America,” stated Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul.

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As per a PTI report, GCMMF has tied up with a 108-year-old dairy cooperative within the US, the Michigan Milk Producers Association (MMPA), to launch contemporary milk available in the market. The report additional reads that whereas the milk assortment and processing can be achieved by MMPA, GCMMF will do the advertising and branding of Amul contemporary milk. However, “the recipe will be ours,” confirms Jayen Mehta. 

During the announcement at an annual assembly in Detroit, Jayen Mehta additional knowledgeable that within the subsequent one week “Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim-n-Trim” are anticipated to be accessible in locations like New York, New Jersey, Chicago, Washington, Dallas, and Texas amongst others. Over time, the model can also be seeking to launch contemporary milk merchandise together with paneer, curd, and buttermilk within the US market.

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For the uninitiated, GCMMF is already exporting Amul merchandise to greater than 50 nations all over the world.