People go to NAB Show in Las Vegas, Nevada, the United States, on April 13, 2024. (Xinhua/Tan Jingjing)

From content material creation to supply to income, AI is reshaping the printed, media and leisure trade within the United States.

by Xinhua author Tan Jingjing

LAS VEGAS, April 15 (Xinhua) — Artificial intelligence (AI) is a key development on the ongoing U.S. largest annual present for media, leisure and know-how, convened within the U.S. metropolis of Las Vegas.

From content material creation to supply to income, AI is reshaping the printed, media and leisure trade within the United States.

The annual present, operating from Sunday to Wednesday, has attracted over 1,200 exhibitors and as much as 70,000 attendees from the United States and all over the world, in keeping with the U.S. National Association of Broadcasters (NAB), the present organizer.

The present flooring at Las Vegas Convention Center has seen a rise of 10 p.c in contrast with final 12 months, Kari Jacobson, director of gross sales at NAB, advised Xinhua.

Now in its a hundred and first 12 months, the NAB present is the world’s main market that includes superior applied sciences and options from the most recent gear to generative AI and past, exploring the affect of the latest tech on storytelling, enterprise fashions and society as a complete.

The annual present gives a platform for the media and leisure professionals to showcase the most recent improvements in media trade, together with broadcasting, content material creation, manufacturing and workflows, forge strategic partnerships and form the way forward for content material creation.

AI, content material creation, streaming and NextGen TV are the new subjects within the convention halls and on the exhibit flooring.

Exhibitors unveiled new applied sciences and improvements harnessing AI and third-party integrations to speed up manufacturing workflows, enhance manufacturing effectivity and content material personalization.

“AI is a leading trend at this year’s show for sure. Also we’ve seen the creator economy really growing significantly. That’s been another trend of this show,” Jacobson advised Xinhua.

Elodie Levrel, company advertising and communications director of Broadpeak, a French firm that designs and manufactures video supply elements for content material suppliers and community service suppliers, advised Xinhua that AI has enormous affect in content material seize, content material creation, and storytelling.

The affect of AI in different areas corresponding to content material supply, can also be rising, she added.

A collection of classes and conferences are held on the sidelines of the present, together with greater than 150 classes specializing in AI applied sciences, in keeping with NAB.

The present gives dozens of distinctive workshops and discussions centered on generative AI, together with real-world functions, potential authorized pitfalls and the latest know-how out there.

“The NAB show is the perfect forum for discussion and debate about AI — with the best and brightest in the business. The 2024 NAB show offers attendees a front-row seat to explore the transformative power of AI on our industry,” mentioned Chris Brown, govt vice chairman and managing director, NAB Global Connections and Events.

A complete of 126 Chinese exhibitors have registered to attend the present, up from 77 final 12 months, Jacobson advised Xinhua.

SmallRig, a number one model of inexpensive expert-quality equipment for content material creation headquartered in Shenzhen, Guangdong province, is among the many Chinese corporations on the present flooring.

SmallRig unveiled its revolutionary merchandise on the present tailor-made for the trendy content material creator, together with V-mount battery, tripod, digicam gear, telephone video package and creator software package.

Calling North America an important marketplace for the corporate, Zhou Feng, a consultant of SmallRig, advised Xinhua that SmallRig expects to succeed in out to extra creators, and reinforce branding by means of attending the present, to supply extra personalized service to creators.

Many world exhibitors confirmed nice curiosity in Chinese improvements.

Bernadette Dunn, vice chairman of promoting of Vecima Networks, a Canadian firm that develops {hardware} and software program for broadband entry, content material supply, and telematics, advised Xinhua the corporate has a analysis and improvement crew primarily based in China.

She mentioned she expects to discover the brand new merchandise and applied sciences of Chinese corporations on the present.

Levrel advised Xinhua China is witnessing quick improvement of media and leisure applied sciences.

The Chinese market is big and has nice potential, she mentioned, including that she expects to speak with present individuals together with these from China, and have higher understanding concerning the Chinese market.  ■