MGA Entertainment has opened new offices in France, Italy, and Spain in a move that will see the global toy company assume direct representation and sales for its entire portfolio of products in Southern Europe. The move is part of the company’s ongoing mission to maintain its position as one of the fastest growing toy companies in the world.

The local offices will be run by experienced leaders. The former sales and marketing director for Bandai, Mila Gonzalez will head up the Iberia operations, Thierry Thivolle, the former managing director for Schleich and Melissa & Doug, will lead the France unit, and Filippo Agnello, the former country manager for Mattel, will head up the office in Italy.

“I am excited to announce that MGA Entertainment has opened offices in France, Italy and Spain,” said Isaac Larian, CEO and founder of MGA Entertainment.

“MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”

MGA Entertainment is headquartered in Chatsworth, California where it develops its portfolio of best-sellers including the likes of LOL Surprise, Little Tikes, Num Noms, Poopsie Slme Surprise and more.