In the trailer, Neha Sharma plays Lallo, a naive sweet girl on a quest to find true love. Her friend suggests using a dating app, and she soon finds herself on a string of dates. However, each one ends in tragedy, with the suitors dying in freak accidents. As Lallo becomes the prime suspect, Ila Arun, who presumably plays her grandmother, is quick to draw comparison with the old pulp novel where suitors of Laal Pari, a fabled cursed woman, died as soon as they fell in love with her. Is Lallo cursed, or is there more to Lallo’s story than meets the eye?

Sharing the trailer of Aafat-E-Ishq , ZEE5 posted on Instagram, “Lallo jis Mohabbat ki gali se guzre, samjho wahan saare majnu fisle. Ab kiski aafat aayi? #AafatEIshq premiering 29th Oct on #ZEE5. #IshqWillKill.”

Neha Sharma shared that she was excited to bag the film, given Lallo is so different from the characters she has played before. In a statement, the actor said, “Lallo is from a small town in the India heartland, so I had to work hard on getting the local dialect and Hindi diction right. I also had to go through a makeover as I will be seen in a completely de-glam role. However, it was one of the most satisfying characters to play as Lallo is so unique and one of a kind.”

Director Indrajit Nattoji added, “Aafat-E-Ishq is my Indian heartland version of ‘Liza, the Fox-Fairy’. I can safely say that Aafat-E-Ishq is an adaptation and not a remake. A reboot with some new twists, eclectic original music and quirky small-town Indian characters. I hope the film catches the audience’s imagination and succeeds in entertaining them, something we all need as we slowly emerge from a devastating pandemic”.

Produced by Zee Studios, Aafat-E-Ishq will premiere on ZEE5 on October 29.