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Aditya Birla Health Insurance Company Ltd. (ABHICL) has unveiled its newest ‘KyaPeecheChhodaHai’ model marketing campaign. Through the marketing campaign, the corporate goals to advertise the position of medical insurance in altering the lives of individuals by empowering them to steer more healthy lives.
“For health insurance companies, customer trust is paramount, and to see our customers endorsing us, gives us immense satisfaction. The customers featured in the film belong to different walks of life, however, one thing that unites them is the initiative to bring a change in their lives by walking every day and managing their health proactively,” Mayank Bathwal, CEO, Aditya Birla Health Insurance, stated.
“We hope the films will encourage people to prioritise their health by engaging in simple yet effective physical activities such as walking 10,000 steps daily,” he added.
The firm claims that the marketing campaign celebrates actual clients who’ve efficiently managed to vary their life-style by inculcating the straightforward behavior of strolling 10,000 steps recurrently and have left behind health-related points.
The video marketing campaign reveals individuals from completely different walks of life, who narrate their tales about how strolling 10,000 steps have helped them cast off considerations like psychological stress and weight points, ailments like diabetes, bronchial asthma, amongst others.
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