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“My son and I counted the days until it reopened. We love coming to the movies. That’s why we’re here,” said Betty Gallagher. “And today’s 15 cents, so that was another incentive.”
The “1920s pricing” was a main draw for most of those early customers. One 58-year-old man, Jerome Heslin, said he hadn’t been to a theater in over 40 years, but the price got him back.
“It’s a nice thing to do,” Heslin said.
After opening day, the back-catalog films from “Black Panther” to “Grease” will cost $5 a ticket.
For others, it was something to do with their children. Leslie Lopez came out with her 5-year-old daughter to see the live-action “Beauty and the Beast,” as did Lindsey Adams with her 3-year-old, bedecked in Belle’s golden ball gown.
Neither were concerned about COVID-19.
“We have our masks on and our hand sanitizer and we’re taking our precautions,” Adams said. “We’re sure the theater has done everything they could.”
There was a bit of a learning curve for some patrons when it came to the new safety and social distancing protocols. Some wandered in with masks down by their chins (an employee quickly approached them to ask that they cover their faces). Others were surprised that concessions were cash only. And at least one family was extremely disappointed to find out that the movie they wanted to see was already sold out.
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