Kids spend greater than 60 minutes consuming content material a day on any machine, and that determine is increased within the U.S., in accordance with Ivan Colecchia, senior VP enterprise improvement, at analytics agency The Insights Family. Colecchia outlined a number of key tendencies for teenagers leisure for the 12 months forward in a presentation at MipJunior youngsters content material and co-production market.

The international take-over of anime, a cinema renaissance amongst youngsters, the rise in reputation of standard Asian tradition, like Ok-Pop boy bands, AI, personalized content material, and an elevated revenue from toys associated to favourite reveals have been the principle speaking factors for Colecchia on Friday.

“Even though it was born in Japan, anime has become the number one genre, surpassing comedy for 6-12s,” he stated. “There’s a global take-over and I think if markets can adapt anime locally it could grow.”

When it involves anime, 12% of teenagers globally learn Manga. In France, it’s the second hottest style after comics, he stated.

But there’s a brand new menace on the horizon. While Hollywood writers have been battling for contracts regulating using AI, he described right this moment’s youngsters as “native AI users.”

He stated: “97% of kids aged 13-18 are aware of AI. If 97% are aware of it, how many are using it: 85% globally. In some countries, 90% are using it to generate content, even, or shape music.”

AI is bringing in different adjustments.

According to the on-screen presentation: “AI has simplified homework and contributed to a growing need for simplicity, spoon fed answers and personalization.”

“Customization and AI. That’s my message today. Think about that,” he stated.

Meanwhile, one other key pattern is a renaissance in cinema going amongst youngsters, for the reason that pandemic.

The variety of youngsters, aged 10-15, visiting the cinema, greater than as soon as a month, has elevated by 65%, since May 2021, he stated. This brings about alternatives.

“It means there’s a new way to develop different properties,” he stated.

That uptick helps one other optimistic within the youngsters trade: the rise in toy gross sales, he famous.

“We all know ‘Barbie’ is the highest grossing movie of the year, and it has been turned into more toy purchases,” he added. “For young fans, seeing their favorite characters in a film leads to more licensing opportunities around the world.”

Finding youngsters is essential to success and the place to do this has modified. Kids favor YouTube to linear TV: 48% of children aged 10-18 are most certainly to look at YouTube. The second hottest is streamer Netflix: 28%. Followed by linear TV at 13%. Still youngsters are most certainly to look at advertisements on linear TV, he stated.

The adaptation of video video games to different mediums continues its success, in the meantime.

User generated content material, competing with conventional productions, is on the rise.

“Kids enjoy watching other kids playing games on YouTube,” he stated. “It’s a totally different way of watching anything, and it’s in competition with TV and movies. It’s interesting to see how people creating content are competing.”

Other tendencies within the content material itself embody range and inclusivity. Positive modeling and inclusion in media are gaining popularity, just like the present “Moana” within the U.Ok. “Inclusion is the new cool,” he stated.

MipJunior runs Oct. 13-15 in Cannes.