Bharti Airtel, one in all India’s main telecommunications service suppliers, has introduced its newest content material providing for subscribers by partnering with FanCode to supply unique content material on its Airtel Xstream platform. With this collaboration, Airtel Xstream now boasts the most important assortment of over 19 over-the-top (OTT) platforms accessible to shoppers throughout cellular and large-screen codecs.

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FanCode’s premier digital sports activities content material

FanCode, India’s premier digital sports activities vacation spot, has established partnerships with home and worldwide sports activities leagues and associations throughout a number of disciplines. As a outcome, Airtel Xstream customers will achieve entry to a variety of sporting occasions from around the globe, together with the Carabao Cup, Copa Del Ray, EFL Championships, Women’s Super League in Football, FIH Pro Hockey League, Rugby 7’s, Yuva Kabaddi League, and the Tamil Nadu Premier League and Legends League in Cricket.

Airtel Xstream Offering

Airtel’s premium providing will assist FanCode additional improve its attain and provides sports activities followers entry to hundreds of hours of dwell sports activities that they love. The addition of FanCode considerably augments the portfolio of Airtel Xstream OTT app content material choices.

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Airtel goals for 20 million paid subscriptions

Aitel says, In addition to the collaboration with FanCode, Airtel is actively working in direction of attaining 20 million paid subscriptions for Airtel Xstream.

According to the assertion, The firm goals to onboard marquee content material companions from throughout completely different areas to reinforce its roster of OTT content material suppliers. As a part of this technique, Airtel has not too long ago onboarded Social Swag, an influencer commerce platform backed by well-known celebrities.

Also Read: Bharti Airtel Prepaid Plans With Xstream App Benefit Detailed

As competitors within the OTT house intensifies, Airtel says it’s strategically positioning itself as a complete content material supplier, catering to the various pursuits of its buyer base.