Image was shared on Twitter. (courtesy: taran_adarsh)

New Delhi:

When it involves lending assist to a enterprise concept, actor-producer Alia Bhatt on Wednesday mentioned the “story” behind the model is a motivating issue for her and never cash.

The actor was within the capital to attend the launch of Prime Video’s Mission Start Ab, a enterprise actuality collection in partnership with the Office of the Principal Scientific Adviser (PSA) to the Government of India.

Alia, additionally the founder and sole investor of kids’s clothes model Ed-a-Mamma, mentioned she’s going to at all times be a storyteller first. She launched her manufacturing banner Eternal Sunshine Productions in 2021.

“It’s not about the money. Money does not attract me to any brand to invest in, support or create. It is the story, I’m a storyteller first. It’s always the story,” the 30-year-old mentioned on the occasion right here.

Alia mentioned she plans to create “an Ed-a-Mamma universe”, which can embody private care, sustainable diapers, and sustainable toys, with storytelling at its centre.

“As a mum, one of my favourite things is when I read a book or sing a song to my daughter. My dream in the beginning may not have been to create an Ed-a-Mamma universe, but that’s my plan now… The universe where you feel connected to nature, the planet, and celebrate the child within you,” she added.

Talking about Mission Start Ab, the actor additional mentioned she hopes the tales from the collection shock and encourage her.

“I expect to be wowed, surprised, on the edge of my seat, being so proud of where our country is today. I am expecting to see honesty and a lot of vulnerability. I would like to see that because it’s not easy. At the end of the day, this is a competition. What I know is one will win but the other nine are not going to go unnoticed. You’ll have people sitting at home and watching the show, maybe resonating with them,” she mentioned.

Mission Start Ab, a seven-episode collection, will present promising entrepreneurs, focussed on scaling made-for-India improvements with the potential to affect socio-economic change, undertake a collection of challenges in pursuit of scaling their enterprise and securing funding for his or her ventures.

Ajay Kumar Sood, Principal Scientific Adviser to Government of India; Sushant Sreeram, Country Director, Prime Video, India; Chetan Krishnaswamy; Vice President – Public Policy, Amazon India, and Aparna Purohit, head of India Originals, Prime Video additionally attended the occasion.

The actor mentioned she was “bit by a bug” to create one thing amid the mushroom progress of social media functions in 2015-16.

“I also want to create an app. Little did I know you need a lot of money, a clear idea, and somebody to back that idea. When I sat to ideate about what I want to create, usually you’d consider an actor to do a fashion brand, clothes, the limited edition of something, which is fine in its place. But then I thought ‘Do you need another fashion label?’ Why would anybody come for any product just because my name is associated with it?” she mentioned.

The actor mentioned when she was anticipating a toddler with actor-husband Ranbir Kapoor, she discovered a “gap” available in the market which she tried to fill by releasing maternity put on. Alia and Ranbir welcomed their daughter Raha in November 2022.

According to Alia, for a start-up to achieve success a budding entrepreneur ought to “find a gap” available in the market.

“Do not be afraid of failing but that’s easy to say when you’re not putting in your money. It takes time but that’s where (having a) mentor is sort of important, this is where the support system comes into play… Looking actually not where people have succeeded, sometimes (it’s about) looking where people have failed but there was something there.   When Sreeram, who moderated the session with the actor, asked Alia how she strikes work-life balance considering she dons multiple hats, she said it is all about sorting out priorities.

“Everyone has a stability they should preserve. Your household, work life, care for the home, your self, your well being, every part. But we do it as a result of such is life. You want to simply hold transferring… Sometimes I don’t handle, however I do know what my prime priorities are. Now, my daughter is on the prime of the mountain. Stop from time to time to provide your self a pat on the again,” she added. 

(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)