From January 1, 2023, will probably be necessary for all Indian channels to air content material pertaining to “national and public interest” for not less than half-hour on a regular basis, in line with Ministry of Information & Broadcasting (I&B).

The New Year’s Date came after several round of deliberations, and a final go-ahead to the proposed plan will happen in another meeting, sources told The Indian Express.

Read |  Full Information & Broadcasting New Guidelines Explained Here

The Union Ministry had earlier this month approved the ‘Guidelines for Uplinking and Downlinking of Television Channels in India’ under which this new rule was put forward.

It obligated all private channels to run at least 30 minutes programmes daily on issues of national importance and social relevance.

This rule will however, not be applicable for sports, foreign and wildlife channels, the ministry said.

While the rest of the rules under the new guidelines came into effect on November 9, the channels were given some time to come up with “national interest” content material in relation to their very own programmes.

The themes of nationwide significance embody: training and unfold of literacy, well being and household welfare, agriculture and rural growth, science and expertise, welfare of ladies, weaker sections of society, safety of the setting and of cultural heritage and nationwide integration.

The new tips acknowledged, obligation of public service broadcasting — As airwaves/frequencies are public property and have to be utilized in the most effective curiosity of the society, an organization/LLP having permission below these tips for uplinking a channel and its downlinking in India (aside from international channels solely downlinked in India) might undertake public service broadcasting for a minimal interval of half-hour in a day on themes of nationwide significance and of social relevance…”

The central government has released the new guidelines after around 11 years, after they were previously issued in 2011, Information and Broadcasting Secretary Apurva Chandra said.

“We’ve taken the approval of the Union Cabinet, as per the improvement we have considered over the years… we have made multiple improvements in terms of ease of doing business,” he added.

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