Bengaluru: Amazon said it has forayed into the online pharmacy space in India, pitting it against homegrown players such as Netmeds, Pharmeasy, and 1mg. The service has currently gone live in Bengaluru, according to a statement from the e-commerce major. 

“As a part of our commitment to fulfill the needs of customers, we are launching Amazon Pharmacy in Bangalore allowing customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices, and Ayurveda medication from certified sellers. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home.”

The development comes at a time when the online pharmacy space is seeing consolidation, with Mukesh Ambani’s Reliance Industries close to buying out Chennai-based Netmeds for $120 million. 

The Economic Times recently reported that PharmEasy and Medlife are exploring a possible merger, where PharmEasy could acquire its rival for $120-150 million. At the same time, 1mg is rumoured to have held talks with PharmEasy for an acquisition. 

Just like e-commerce, e-pharma players too have benefited from increasing smartphone and internet penetration in India. However, regulatory concerns persist, with mounting conflicts between online and offline pharmacies.  

The All India Organisation of Chemists and Druggists wrote to PM Modi seeking a ban on e-pharmacies in India, even as the Internet and Mobile Association of India has been asking the Govt to finalise the draft e-pharmacy rules.