AMC Entertainment will debut its new retail popcorn line at lots of of Walmart areas on March 11 –  Academy Awards weekend, the corporate introduced this morning.

CEO Adam Aron’s newest push to diversify the enormous film chain, from a gold mine to an AMC-branded bank card, will embrace three flavors of each microwave and ready-to-eat popcorn (Lightly Salted, Classic Butter, Extra Butter) referred to as Perfectly Popcorn. The information comes as the corporate is ready to report its newest financials after the bell right this moment.

The microwave model is predicted to retail for $4.98 for a six-pack; the ready-to-eat luggage at $3.98 every.

The snacks will broaden to greater than 2,600 Walmart shops and walmart.com within the weeks following and AMC anticipates even broader distribution channels later this spring.

Aron referred to as the foray into the multi-billion greenback retail popcorn enterprise “with at-home popcorn that features the authentic taste of real movie theatre popcorn” as the corporate making “good on a promise made to our moviegoers and our investors.” The chief govt first announced the initiative within the fall of 2021. Last 12 months, the corporate employed former Frito-Lay, Pepsico and Hostess Brands govt Ellen Copaken to the brand new place of Vice President, Growth Strategy.

“We could not have found a better partner than Walmart for this important extension of the AMC experience into the home,” he stated.

For years, AMC has been making films higher in theaters, he stated. Now, “we continue to Make Movies Better, this time in the comfort of your own home. And with popcorn now hitting shelves, we remain focused on future innovations that will continue to surprise and delight movie lovers and our shareholders.” Aron has been a master-brander, though the largest battle in exhibition currently has been to get individuals again into theaters, not encourage them to remain residence.

A transfer early this month to implement tiered ticket pricing inside theaters by seat location met with a backlash.

The CEO of the meme-stock firm has thousands and thousands of retail shareholders to please and engages with them steadily on social media. He teased the brand new popcorn line on Twitter final week.