The new functionality empowers entrepreneurs to focus on followers earlier than, throughout and after the sport.

NEW YORK, April 4, 2023 /PRNewswire/ — Ampersand, the audience-first TV promoting gross sales firm, as we speak launched model new sports-focused viewers segments inside the firm’s portfolio. The new segments enable manufacturers to instantly attain sports activities viewers in an engaged atmosphere and allow manufacturers to glean insights into these viewers’ behaviors earlier than, throughout and even after sporting occasions are over.

 By getting access to insights about sports activities followers’ viewing habits earlier than and after a recreation, entrepreneurs utilizing Ampersand can tailor their campaigns to higher resonate with these followers, finally growing their ROI and driving gross sales.

The functionality was added to faucet into the sturdy linear sports activities viewing viewers. Ninety-four of the highest 100 applications shown on TV had been sports activities, one-third of linear TV advert revenues now come from stay sports activities programming, and stay sports activities programming accounts for 34% of all viewing by adults in the important thing 18-49 demographic.

“Sports Viewer audience segments are a game-changer for the industry, reorienting some of the most important audience segments to facilitate brands’ ability to truly optimize their TV investments,” mentioned Natasha Sinagoga, Ampersand’s VP of native gross sales. “By providing unique insights into the entire fan journey, Ampersand is transforming the way brands can target some of the most desired audience segments.”

Clients can merely choose an viewers, akin to College Football, College Basketball, NBA, NFL or NHL viewer for instance, and create a ranker for any market that can showcase that viewers section. Ranking choices embody “viewing time between broadcast and cable, “viewing proportion between dayparts,” “network-by-network attain,” “network-by-network index,” “network-by-daypart index,” and extra. Each viewers section supplies purchasers with the insights they should make extra knowledgeable choices whereas reaching desired audiences irrespective of the place they’re within the shopper journey.

For extra info, please go to Ampersand at www.ampersand.tv.

About Ampersand

Ampersand is Moving TV Forward™. As the trade’s largest supply of mixed multiscreen TV stock and viewership insights, we’re altering the way in which TV is purchased and measured. Powered by aggregated and authenticated viewers information insights from 42 million households, and with a dedication to defending private info, Ampersand offers advertisers true audience-first planning, scale in execution, and superior measurement of their TV investments. Ampersand reaches 116M households and over 75% of addressable households within the U.S. Whether a neighborhood or nationwide advertiser, we assist purchasers attain their distinctive target market and ship their tales – anytime, wherever and on no matter machine. Ampersand is owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications.

SOURCE Ampersand