It’s the season for the Indian Premier League (IPL) and the thrill of most cricket followers is at an all-time excessive. Well, it seems that Mahindra Group chairman Anand Mahindra has additionally “reserved” his “season tickets”. But wait there’s a twist to the story. The industrialist has booked his tickets not for the IPL cricket match however for the Idly Premier League. Didn’t get it? On Sunday, Anand Mahindra shared a put up on the social media platform X (previously Twitter), that includes an image of a banner outdoors a restaurant. The banner knowledgeable that Chennai’s well-known restaurant chain Geetham is internet hosting the Idly Premier League, on the event of World Idly Day—March 30. The occasion, which began on March 22 and goes on until April 7, affords a number of types of idlis. The textual content on the banner learn, “Idly Premier League for World Idly Day 5-in-1 platter and more!”

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Just under the header, the restaurant has talked about the lip-smacking menu and the timings. The dishes beneath the subheader “platter”, learn, “Thatte idly, masala idly wedges, mini paruppu podi idly, mini idly chaat, mini elu podi idly”. If you want to dine in, it is going to value you Rs 199, whereas takeaway supply will value you Rs 249. All shops of the restaurant stay open from 7 AM to 11 AM and 4 AM to 11 PM. Lauding the inventive advertising and marketing techniques, Anand Mahindra wrote, “There’s no stopping Indian creativity in marketing…This ‘IPL’ gets the highest ratings on a Sunday morning. I’ve reserved my ‘season tickets’ for Sunday Idly home delivery…Let the games begin…”

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There’s no stopping Indian creativity in advertising and marketing…????

This ‘IPL’ will get the best scores on a Sunday morning.

I’ve reserved my ‘season tickets’ for Sunday Idly dwelling supply…
Let the video games start… pic.twitter.com/Ea9CPrle6D— anand mahindra (@anandmahindra) March 31, 2024

Needless to say, the feedback part was flooded with reactions from joyful foodies. One person merely stated, “Taste,” adopted by the emoji for very good.

Taste ????— Vivek Kumar Mishra???????? (@vivek23mishra) March 31, 2024

Some even agreed with Anand Mahindra and praised the creativity on the banner. A person wrote, “The wording of Idly Premier League is just out of the world creativity.”

The wording of Idly Premier League is simply out of the world creativity ????????— Apuroop Achanta (@digitaldetox_9) March 31, 2024

Another wrote, “So creative sir.”

So inventive sir— Karan Singh Bhati (@KaranSi57551491) March 31, 2024

A remark learn, “That’s awesome! Indian creativity is truly unstoppable. IPL is such a big hit, and, amazingly, it gets the highest ratings on a Sunday morning. Your Sunday Idly home delivery sounds like the perfect way to enjoy the games. Let the excitement begin!”

That’s superior! Indian creativity is actually unstoppable. ???????????? IPL is such a giant hit, and it is wonderful that it will get the best scores on a Sunday morning. ???????? Your Sunday Idly dwelling supply feels like the proper technique to benefit from the video games. Let the thrill start! ????????— Jayvirsinh varu (@JayvirsinhVaru) March 31, 2024

Another learn, “This idly corner must have hired IIM guys for marketing and selling idly.”

This idyi nook should have employed IIM guys for advertising and marketing and promoting idly— Swati Swagatika (@SwatiSwagatik20) March 31, 2024

Tell us what you consider the Idly Premier League.