The star-studded grassroots marketing campaign for Riseborough had prompted skepticism from some academy voters and triggered a stir in Hollywood. On Friday, the academy introduced that it might look at whether or not any guidelines had been damaged. Shortly forward of nominations, Riseborough was propelled into the race after a number of celebrities hosted screenings of To Leslie and quite a few A-listers promoted her on social media.

After appeals from To Leslie director Michael Morris and his spouse, actor Mary McCormack, Kate Winslet, Charlize Theron, Jennifer Aniston, Gwyneth Paltrow, Amy Adams and Courteney Cox all hosted screenings of the movie. Riseborough, a well-regarded British actor, was unexpectedly catapulted into the best-actress race regardless of the very small viewers for To Leslie (about $27,000 in field workplace).

“The Academy has determined the activity in question does not rise to the level that the film’s nomination should be rescinded,” Bill Kramer, academy chief govt, stated in a press release. “However, we did discover social media and outreach campaigning tactics that caused concern. These tactics are being addressed with the responsible parties directly.”

The academy has rescinded nominations for campaigning that broke rules earlier than. Celebrity-hosted screenings are a daily characteristic of Oscar season, however how voters are contacted throughout the Oscar voting interval is regulated. On Tuesday, the academy steered Riseborough’s unorthodox marketing campaign could necessitate tweaks to the bylaws.

“Given this review, it is apparent that components of the regulations must be clarified to help create a better framework for respectful, inclusive, and unbiased campaigning,” stated Kramer. “These changes will be made after this awards cycle and will be shared with our membership. The academy strives to create an environment where votes are based solely on the artistic and technical merits of the eligible films and achievements.”

Critics of Andrea Riseborough’s marketing campaign stated it confirmed how a deep Rolodex might give a possible nominee a leg up. Notably ignored of greatest actress competition had been Viola Davis (Woman King) and Danielle Deadwyler (Till).

Along with Riseborough, the nominees are: Cate Blachett (Tár), Michelle Williams (The Fabelmans), Ana de Armas (Blonde) and Michelle Yeoh (Everything Everywhere All at Once).