Aditya Birla-owned content material studio Applause Entertainment has partnered Zindagi to guide funding in South Asian content material creation that may join with world audiences, the 2 firms mentioned in a press release.

Zindagi, a flagship channel launched in 2014, owned by Zee Entertainment Enterprises Ltd, is thought for tales from throughout the border, together with exhibits like Humsafar, Zindagi Gulzar Hai, Aunn Zara in addition to originals comparable to Churails, Qatil Haseenaon Ke Naam, Dhoop ki Deewar and others. While it was launched in 2020 on Zee’s video streaming platform ZEE5, it has just lately returned to tv as a DTH value-added service supplier.

“Working with Shailja Kejriwal is like revisiting a cherished chapter of our artistic journey. Our shared imaginative and prescient and keenness for storytelling have all the time been the driving power of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we’re thrilled to collaborate as soon as extra, bringing the wealthy tapestry of South Asian content material to a worldwide viewers,” Sameer Nair, managing director of Applause Entertainment, mentioned in a press release.

Applause is thought for exhibits comparable to Scam 1992- the Harshad Mehta Story, Rudra: The Edge of Darkness, Criminal Justice and others. Nair and Shailja Kejriwal, who’s now chief artistic officer of Special Projects at Zee Entertainment Enterprises Ltd, have labored collectively at Star Plus and Imagine prior to now.

“Reuniting with Sameer after a decade is like homecoming for me and I’m thrilled to workforce up with him on this new period of content material creation. Zindagi’s dedication to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s imaginative and prescient and continued assist has remained unwavering. We’re poised to create content material that not solely resonates throughout borders however units new benchmarks in South Asian storytelling,” Kejriwal, mentioned in a press release.