Apple Inc. (AAPL) shares climbed throughout intraday buying and selling on Monday after the iPhone maker introduced a launch date early subsequent month for its Vision Pro digital actuality (VR) headset.

The spatial pc headset will launch within the U.S. on Feb. 2, with preorders opening on Jan. 19. It will value $3,499, with prescription lens add-ons costing $149.

“Apple Vision Pro is essentially the most superior client electronics system ever created. Its revolutionary and magical consumer interface will redefine how we join, create, and discover,” Tim Cook, Apple‘s chief government officer (CEO), mentioned.

The headset “seamlessly blends digital content with the physical world and unlocks powerful spatial experiences in visionOS, controlled by the most natural and intuitive inputs possible—a user’s eyes, hands, and voice,” Apple mentioned.

The Vision Pro might permit Apple to compete with Meta’s (META) Quest 3 headset, which held 55% market share for VR headsets within the third quarter of 2023, in accordance with IT market intelligence agency International Data Corp.

Jefferies Group securities analysts mission that Apple will seize simply 4% of VR headset market share, with round 400,000 items shipped in 2024. The agency famous that Vision Pro is to be offered at the next worth level than different comparable headsets just like the Meta Quest 3, which begins at about $500.

Apple is claimed to already be engaged on a less expensive model and a second-generation Vision Pro, in accordance with UBS analysts, which might assist tackle pricing considerations.

Apple shares had been up roughly 1.8% at $184.37 at 2:00 p.m. ET Monday.