At the APAC AR Day occasion hosted by Snap Inc, in Mumbai, Evan Spiegel, co-founder and CEO of Snap Inc, engaged in a hearth chat with Ajit Mohan, APAC president, Snap Inc. 

The dialogue revolved across the potential of AR, its function in fostering creativity, and its significance for manufacturers in India.

AR boosting artistic content material in India

In response to a query concerning the transformation of the Indian market over time, Spiegel expressed his enthusiasm for the surge in creativity amongst Indian customers and content material creators. 

He famous, “There is a growing community of creators and users building AR experiences in India. This creative explosion showcases the evolving Indian market and the role of AR tools in enabling creators to lead and engage audiences.”

Spiegel shared his imaginative and prescient for the way forward for AR, emphasising its potential to deliver the facility of the web and computing into the true world. 

“There is a shift from traditional computing to a more immersive experience, where AR extends beyond mobile phones and evolves into wearable devices like glasses. We envision a future where computing seamlessly integrates with real-life experiences and hope to curate tools like Spectacles by Snap for our users,” Spiegel highlighted. 

Content creation and AR 

When requested for recommendation to Indian manufacturers and firms utilizing AR for advertising, Spiegel underscored the youthfulness and inventive potential of the Indian inhabitants. 

He acknowledged, “AR is a crucial element in shaping India’s content creation future. It has the potential to provide augmented reality experiences for self-expression and learning. Brands should also enhance their campaign distribution and create fun AR experiences, leveraging the vast Indian user base.”

AI’s function in AR video creation 

Spiegel then defined the function of AI in AR, notably in pursuit of decreasing the obstacles to creativity, notably in 3D asset creation. 

He highlighted, “There are some challenges in creating 3D assets and the potential for AI to streamline this process. Snap Inc aims to invest in AI to facilitate the creation of immersive AR experiences and lenses, making it easier for creators to provide these high-tech offerings to their audience.”

The way forward for conversing and chatbots

Spiegel acknowledged the significance of chatbots however expressed larger pleasure about AI’s function in picture and video creation. 

“AI will bridge the gap between creative visions and won’t be a barrier for developers and content creators. It also holds great significance for self-expression and creativity,” he concluded.