An educational app that has Shah Rukh Khan as its brand ambassador, has temporarily halted advertisements featuring the Bollywood superstar as his son Aryan Khan is under the scanner for an alleged drug probe by the Narcotics Control Bureau (NCB).

Reliable Sources told IANS on Saturday that Byju’s has stopped all ads featuring Shah Rukh Khan, apparently after social media users criticised the edtech company for endorsing ads featuring the actor, who has been the brand ambassador since 2017.

When reached, a spokesperson for the app declined to comment on the matter.

The criticism came in the wake of arrests after a high-drama rave party raid on Cordelia Cruise ship during the Mumbai-Goa voyage by the NCB on October 2.

In a major setback for Shah Rukh’s son Aryan, a Mumbai court on Friday rejected his bail plea, and of two others who were among the 8 arrested.

Additional Chief Metropolitan Magistrate R.M. Nerlikar rejected the bail applications of Aryan, Arbaaz Merchant, and Munmun Dhamecha, on grounds of “maintainability”, upholding the contentions of the legal team of the Narcotics Control Bureau (NCB).

The developments came a day after all the eight accused were sent to judicial custody, and they shifted to the regular prisons from the NCB lockup.