The rebranding is a strategic transfer to bolster the corporate’s tech and digital-first DNA.

Asianet News Media & Entertainment, a pan-India media-tech participant, has introduced its rebranding to Asianxt Digital Technologies. The rebranding is a strategic transfer to bolster the corporate’s tech and digital-first DNA because it embarks on increasing into new merchandise and markets. The transformation additionally displays the corporate’s dedication to staying forward of the curve within the evolving media panorama and serving its numerous audiences with revolutionary content material. 

Asianxt’s flagship platforms embrace Asianetnews.com, a multilingual digital information and leisure hub catering to audiences in 8 languages. The firm additionally owns Asianet News Network, that includes information manufacturers akin to Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha each day. Complementing its information choices, Asianxt additionally has in its portfolio IndigoMusic.com, the worldwide music model that has a big following in key markets like Bangalore, Goa and past.

As a part of this complete transformation, Asianxt has unveiled a brand new model brand and identification. This brand serves as an emblem of the corporate’s renewed give attention to pioneering the way forward for media-tech. With this rebranding, Asianxt will proceed to supply complete protection of stories, leisure and occasions throughout the globe, even because it embraces a recent perspective that aligns with the altering wants of its viewers. 

Neeraj Kohli, CEO of Asianxt Digital Technologies, shared his insights on this transformative journey, stating, “Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realizing that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”

Rajesh Kalra, government chairman of Asianxt Digital Technologies, echoed this sentiment, including, “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”