• Art Miami to characteristic two Brendan Murphy artwork initiatives protected and authenticated with Alitheon optical-AI expertise, requiring no components or marking of the artwork
• Connecting high-value, bodily artwork items to the blockchain, Alitheon’s FeaturePrint® reshapes the connection between artists and collectors, galleries, auctions, and past

BELLEVUE, Wash., Nov. 28, 2022 /PRNewswire/ — ART BASEL 2022 – World-renowned up to date artist Brendan Murphy has teamed up with optical-AI-based expertise firm Alitheon to authenticate and hint unique artworks and shield galleries, artists, public sale homes, and collectors. At Art Miami, Alitheon’s FeaturePrint® expertise – which irrefutably identifies originals by a easy {photograph} – shall be a staple in fortifying items like Murphy’s, together with his 517-carat diamond sculpture “Frozen with Desire” and his forthcoming sneaker artwork mission with Fast Sneaks, HUSTLE.

Artists wanting to remain a step forward of right this moment’s rising artwork forgery circumstances look to expertise for a brand new, fail-safe resolution to make sure provenance. Murphy, whose works are present in public shows worldwide and in distinguished personal collections – together with these of Serena Williams, Novak Djokovic, Larry Page, Warren Buffett, Ryan Gosling, and Grant Cardone, amongst many others – is on the forefront of up to date artists fusing rising authentication applied sciences with their collections, and has chosen Alitheon’s FeaturePrint as his hyperlink between the bodily and digital worlds.

“Authentication in the art world still relies heavily on documentation searches that are primarily analog based, and technological advances have often been too expensive to be widely adopted by many museums, galleries and dealers,” says up to date artist Brendan Murphy. “Alitheon’s new technology provides a more accurate form of authentication and verification that can be used by anyone. I believe that FeaturePrint will be a welcome addition to my collection and has great potential to become a new standard for authenticating and verifying works of art.”

Already utilized in a spread of purposes together with gold bullion, luxurious items, collectibles, automotive components, prescription drugs, and others, FeaturePrint offers for objects what fingerprints are for people – a one-of-a-kind, distinctive identifier that doesn’t require you to mark, modify or add something to the merchandise. FeaturePrint is used to authenticate actual artwork, shield an artist’s IP, and add one other layer of verification to public sale homes and consumers not but seen within the artwork world.

“FeaturePrint technology is already being used across a range of industries to ensure the authenticity of items,” mentioned Landon Koch, Operations and Project Manager at Fast Sneaks. “In this new collaboration, we will mint digital collectibles that collectors can redeem for a one-of-one shoe within our HUSTLE collection, then create a digital fingerprint of the shoe and its custom box using Alitheon’s optical AI.”

Murphy’s and Fast Sneaks’ items shall be featured and authenticated at Burgess Projects Booth #AM425 at Art Miami from November twenty eighth – December 4th and on the New River Fine Art Gallery at 822 East Las Olas Boulevard, Fort Lauderdale, FL.

“With FeaturePrint, artists now have access to the same technology used to protect gold bullion and medical devices, to protect their original works of art,” mentioned Roei Ganzarski, CEO of Alitheon. “By connecting the physical art to a digital fingerprint, collectors can go back and look through pieces’ provenance and journey of ownership with a level of certainty and simplicity they have never had before.”

About Alitheon

Based in Bellevue, Washington, Alitheon’s FeaturePrint expertise shortly and simply digitizes bodily objects for irrefutable identification, authentication, and observe & hint, eliminating misidentification and misuse of things whereas enabling true Industry 4.0. Its patented expertise creates a digital fingerprint with none components. Simply capturing an merchandise’s picture with a regular off-the-shelf digicam, Alitheon’s Optical AI ensures authenticity and provenance. Alitheon is at present decreasing losses as a result of counterfeits and including new ranges of security throughout a number of industries, together with collectibles, high-value items, nice artwork, aerospace, automotive, pharmaceutical and extra. For extra, go to www.alitheon.com.

Media Contact
Mission Control Communications for Alitheon
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SOURCE Alitheon