“Avatar:  The Way of Water” is out to worldwide business success and far evaluation surrounding its AV expertise improvements. In 2009, Director James Cameron launched audiences to a brand new world with the record-breaking smash, “Avatar.” And it wasn’t simply Pandora that was new for cinemagoers; it was revolutionary 3D visible results that saved audiences coming again for repeated viewings.

Loads of time has handed since then, and one wonders, in these post-pandemic instances of dwindling ticket receipts, if there’s a cause for individuals to pack theaters once more for an additional journey to Pandora. How might anybody prime the visuals on show in 2009? Haven’t particular results, movement seize, and CG expertise gone so far as they’ll? Never wager towards Jim Cameron.

Cameron’s second installment, “Avatar: The Way of Water,” isn’t only a continuation of the saga of the Navi; it’s a sequel of expertise innovation. To make this new story come to life, Cameron wanted to carry AV expertise innovation to the forefront. This time, the motion takes place largely underwater, and the expertise to realistically seize the motion didn’t exist. So, Cameron invented it.

From new camera systems used to create state-of-the-art 3D results to improvements within the motion capture process, Cameron pulls out each trick to immerse a 2022 filmgoer right into a world that feels extra actual than it did in 2009. This kind of innovation shouldn’t be solely opening new alternatives for AV content material designers, however it’s creating alternatives for AV integrators because the movie show adapts to take full benefit of the visible marvels from the movie.

Resident MarketScale AV junkie and host of “Pro AV Today,” Ben Thomas, can’t wait to expertise “Avatar: The Way of Water,” and expands on the expertise choices that immediately’s theater audiences might anticipate and that the AV group ought to maintain a pointy eye on, from 3D to the haptic options of DBox.

Ben’s Thoughts

“It’s not too often these days when you hear the AV community buzzing and absolutely raving about a movie-going experience. That changes this week with the release of the brand new “Avatar” sequel, “Avatar: The Way of Water,” 13 years after its predecessor. You look again at 2009, you have a look at a number of the improvements of filmmaking strategies and distribution that James Cameron introduced on, whether or not that’s improvements in movement seize expertise or 3FD, CGI, issues like that. Jumping to now the place we’re actually having conversations not solely about a few of those self same applied sciences, MoCap remains to be very prevalent, however you have a look at issues like haptic expertise and haptic experiences within the theaters and elevated 3D experiences, and rendering of worlds that beforehand had been unimaginable.

From what the early evaluations say it’s much more of a visible feast than the primary one. Based on what what the web is saying, it looks as if a type of films that, particularly for us within the AV group, in the event you’re gonna spend the additional $10 to $15 to see it in 3D or in DBox, this is able to be the one to see.

This might be an important an important innovation for the theaters. Could be an important alternative actually to carry lots of people again to the film going expertise, particularly as we have now that battle between streaming and the in-person expertise. Excited to see a number of the issues that occur. Highly encourage you to go test it out. I haven’t seen it but however it’s at all times an expertise when James Cameron’s concerned.”

Article written by James Kent.