BalleBaazi , a reputation acquainted to hundreds of thousands of sports activities gaming lovers in India, has undergone a major transformation. The platform has rebranded itself as SportsBaazi and has launched an thrilling new “ Watch and Play ” class, taking consumer engagement in sports activities gaming to unprecedented heights.

Featuring cricket legend Zaheer Khan , the “LIVE Mein Hai VIBE” marketing campaign goals to ship an immersive spectator expertise. This slogan encapsulates the essence of dwell sports activities, capturing the rollercoaster of feelings that followers undergo as they watch their favourite groups and gamers in motion.

Saurabh Chopra , Co-Founder and CEO at SportsBaazi, stated, “Our journey began with a simple yet powerful vision of making sports gaming fun while building a community of sports enthusiasts in the country. With SportsBaazi, and the introduction of our spectator engagement category, we are not just rebranding but reimagining and building the future of live sports gaming in India.”

Expanding Horizons

With a consumer base of 9 million gamers, SportsBaazi is not limiting itself to cricket. The platform goals to cowl a spectrum of sports activities together with Kabaddi , Football , Baseball, and Basketball . This rebranding serves as a daring step towards redefining how audiences have interaction with sports activities.