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The makers believe that with the uncertainty that this year has brought upon people, Bigg Boss 14 will bring back some sense of normalcy for the audience.
“Bigg Boss is one show that over the years has brought the viewers together and been the most sought after entertainment reality show. With an unprecedented disruption and uncertainty looming over when things will improve, we wanted to evoke a sense of normalcy through the campaign and give a befitting response to all the challenges that 2020 has put us through,” shared Sapangeet Rajwant, Head – Marketing, and Digital, Hindi Mass Entertainment & Head of Brand Solutions, Viacom 18.
Sapangeet added, “By creating different zones in the Bigg Boss House, like a movie hall, mall, spa, and dining area, we have magnified the theme of the show, ‘Ab paltega bhi scene, kyunki Bigg Boss dega 2020 ko jawaab.’”
Some photos of the new Bigg Boss house were also leaked online, and the audience was quite elated to get a glimpse of the house.
A source earlier shared with indianexpress.com, “Throughout the lockdown, people have missed certain activities, be it shopping, eating out or watching films. As part of the luxury tasks, contestants would be able to win a chance to enjoy these in the Bigg Boss 14 house. As Salman Khan said in the teaser videos, this would be a befitting reply to 2020.”
From October 3 onwards, Bigg Boss will air Monday-Friday at 10.30 pm and Saturday-Sunday 9 pm on Colors. It will be available before TV exclusively on Voot Select.
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