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BOB Financial Solutions Limited (BFSL), a wholly-owned subsidiary of Bank of Baroda, has selected Fiserv, Inc., to enable the digitization of their end-to-end card issuance and processing cycle and support the unveiling of several new and high-tech products namely contactless credit cards, tokenisation and integration with branded wallets, and virtual credit cards.

BFSL is one of India’s earliest issuers of credit cards in India and has been delivering card products and services to its customers. To speed-up their digital strategy and keep pace with rapidly changing consumer expectations, BFSL will be deploying FirstVisionTM from Fiserv, an end-to-end managed services solution that enables card issuing and processing with global economies of scale and integrated capabilities that span the card lifecycle.

“Delivering robust, secure products and a superior experience to our customers is our priority,” said Shailendra Singh, managing director and CEO at BOB Financial Solutions Limited. “Fiserv understands our market, and we value the fact that their card processing capabilities are hosted in India. The scalable, integrated technology provided by Fiserv will allow us to deliver the experiences our customers expect now and into the future, as we accelerate the launch of new products and services being adopted by all major issuers.”

“The speed at which financial services providers need to satisfy customer demand for digital services has further accelerated as a result of the impact of COVID-19,” said Ivo Distelbrink, EVP and head of Asia Pacific at Fiserv. “With Fiserv, BFSL can reimagine customer journeys and launch to market with speed in order to better serve their customers in a rapidly changing digitally-centric world.”

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