Bollé Brands™ continues its commitment to the efficient development of its Sport and Luxury business with the recruitment of François Benaben, former Vice President for Rossignol Group for Europe, Asia and the Southern Hemisphere.

After 14 years in several sales and category management positions at Danone and L’Oréal, François joined the Rossignol Group in 2011 as VP Sales for the Winter Sports Equipment business. In 2016 he took over marketing and communication responsibilities as well as worldwide sales. In his new position, François Benaben will lead the Sports and Luxury business with the brands Bollé, Spy, Cébé, H2Optix and Serengeti.

“François has the right profile to bring our Sports and Luxury brands to the next level”, says Peter Smith, Bollé Brands™ Executive Chairman. “The plurality of his experiences allows him to quickly understand the particularities of the different businesses under his responsibility. This new recruitment demonstrates our commitment to excellence at all levels” he adds. 

François Benaben joins the teams based in the group’s headquarters in Lyon, France.

About Bollé Brands

Bollé Brands is a leading eyewear and head protection group that designs, markets and distributes sunglasses, safety glasses, goggles and helmets. The company has developed a particular strength in the specialty markets of snow sports, water sports, cycling, golf, tennis, running, premium fashion and sport lifestyle. Today, Bollé Brands’ products are distributed and worn all over the world. The company constantly refines its trademark combination of fit, fashion and comfort, resulting 

in some of the most advanced products in the industry. Excellence in product innovation and creativity is at the heart of Bollé Brands’ strategy.