Boost Sport, a Seattle startup that helps basketball teams analyze their performance with video analysis technology, raised a $1.3 million seed round.

Founded in 2016, the company uses machine learning and artificial intelligence that lets coaches and trainers pull data insights from video footage without having to purchase in-venue camera systems and wearable devices. Boost says its software can help spot trends and surface opportunities about strategy and personnel.

TitletownTech, a partnership between the Green Bay Packers and Microsoft, led the round. Other investors include Portfolia, Stadia Ventures, Barbara Clarke at the ImpactSeat, and Scott Cannon.

“With the ever-changing landscape in sports, technology that can create efficient data channels for coaches and teams will be even more important,” Cordero Barkley, partner at TitletownTech, said in a statement. “Boost is positioned to become a significant asset for coaches, conferences and leagues.”

Boost is led by Mustafa Abdul-Hamid, a former pro basketball player who previously co-founded My90, and Inga Nakhmanson, an augmented reality and computer vision expert who co-founded AR Door and Fitting Reality.

Abdul-Hamid said the company ran five pilots last season and recently signed Pepperdine as a customer. Revenue has been affected by the pandemic, but Boost is signing 2-year contracts, he noted.