A pair of Super Bowl adverts went after Tesla’s self-driving expertise on Sunday, asking viewers to boycott the corporate and claiming that its automobiles are unsafe.

The Dawn Project’s adverts comply with a 2023 Super Bowl advert marketing campaign, which featured an Autopilot-driven Tesla mowing down child-sized dummies in a car parking zone. 

“Here’s what Elon Musk doesn’t want you to know: He sells defective self-driving software by telling consumers it is many times safer than a human driver, when in fact it drives like a drunk teenager,” the group’s website reads.

“Anyone who buys a Tesla from Elon Musk is an enabler for his reckless behavior, including his self-driving experiments that have resulted in over 1,000 crashes and at least 33 tragic deaths,” it continues. “Boycott Tesla to cut off the funding for Elon Musk’s depraved human experiments.”

Sunday’s adverts confirmed video of an Autopilot-driven Tesla ignoring the flashing cease signal of a faculty bus and hanging a number of child-sized dummies.

Tesla’s Autopilot expertise has come beneath rising scrutiny within the final yr from state and federal regulators. The National Highway Traffic Safety Administration (NHTSA) concluded in December that incorrect use of the software program led to wrecks.

The firm recalled about two million vehicles after the NHTSA report, almost the entire automobiles it has ever produced, for mandated Autopilot updates. Tesla didn’t agree with the NHTSA’s findings, however accepted the automobile recall and software program replace.

Autopilot is a marquee function for Tesla, with the software program capable of transfer between lanes, speed up and brake robotically. Despite its title, it’s not a full self-driving system.

The software program has been criticized over claims that it may be simply fooled so {that a} driver doesn’t need to be as attentive as supposed or not even sitting within the driver’s seat when shifting.

The recall is the newest scrutiny into Tesla, which has been the topic of a number of remembers and security investigations by the NHTSA lately, together with a earlier recall of its self-driving software program.

The California lawyer basic started its own investigation into the security of Autopilot software program and Tesla automobiles in July.

The Hill has reached out to Tesla for remark.