Brian Goldner, chief executive of Hasbro for the past two decades, has passed away at age 58, of cancer several days after taking a medical leave from the Pawtucket, R.I.-based toy and entertainment giant. The transformational exec was key in expanding the company into entertainment, launching Transformers and G.I. Joe on the big screen. Hasbro acquired Canada’s eOne in 2019, selling off its music business.

“It is with deep and profound sadness that Hasbro announces the passing of beloved leader and longtime Chairman and CEO Brian D. Goldner,” the company said in a statement Tuesday afternoon.

“Since joining the company more than two decades ago, Brian has been the heart and soul of Hasbro. As a charismatic and passionate leader in both the play and entertainment industries, Brian’s work brought joy and laughter to children and families around the world. His visionary leadership, kindness, and generosity made him beloved by the Hasbro community and everyone he touched. On behalf of the Hasbro family, we extend our deepest, heartfelt condolences to his wife, daughter, and entire family,” said Rich Stoddart, interim CEO.

Goldner joined Hasbro in 2000 and was quickly recognized as a visionary in the industry. He was named CEO in 2008 and became chairman in 2015. He was instrumental in transforming the company into a global play and entertainment leader, expanding beyond toys and games into TV, movies and digital gaming, including the 2019 acquisition of independent entertainment studio Entertainment One in 2019 for $3.8 billion. It sold the music business of Entertainment One to investment firm Blackstone for $385 million in cash.

The company’s content portfolio includes Peppa Pig for TV as well as film franchises Transformers, G.I. Joe and My Little Pony — the latter has a new movie Netflix (My Little Pony: A New Generation). G.I. Joe’s latest installment Snake Eyes was released in July. Other Hasbro brands include Magic: The Gathering, Nerf, Play-Doh, Monopoly, Dungeons & Dragons, Power Rangers and and PJ Masks.

Edward Philip, Lead Independent Director of Hasbro’s oard of Directors, said “Brian’s passing is a tremendous loss for Hasbro and the world. Brian was universally admired and respected in the industry, and throughout his over twenty years at Hasbro, his inspiring leadership and exuberance left an indelible mark on everything and everyone he touched. A mentor and friend to so many, his passion and creativity took Hasbro to new heights. Our love and thoughts are with his wife, daughter, and family during this extraordinarily sad time.”