By Emily Innes
March 9, 2023

The College Sports Communicators (CSC) just lately introduced that Brian Laubscher, director of inner communications at Washington and Lee University, will obtain the CSC Lifetime Achievement Award on the group’s annual conference in Orlando this June.

The national award is offered to members who’ve served at the least 25 years within the career and who’re retiring, have retired, or have left the athletic communications career. Recipients are voted on by the Special Awards Committee, and this 12 months the CSC will honor 19 members with the Lifetime Achievement Award.

Laubscher has served W&L since 1998, first because the sports activities info director, then as director of athletic communications, the place he dealt with inner and exterior communications capabilities for all college athletics affairs. He was promoted to director of internal communications in May 2022.

During his profession, Laubscher has served in a lot of roles on the convention and nationwide stage, together with chair of the Old Dominion Athletic Conference (ODAC) Sports Information Directors (2007-2009) and chair of the College Sports Information Directors Association (CoSIDA) Scholarship Committee (2018-2022). He acquired the ODAC Sports Information Office of the Year Award thrice, in addition to the CoSIDA 25-Year Award in 2021 and the CoSIDA President’s Award in 2022. CoSIDA rebranded itself because the College Sports Communicators in the summertime of 2022.

“I’m honored to have my work and contributions to the field of athletic communications recognized by the College Sports Communicators organization,” stated Laubscher. “I believe that at its core, the profession is about utilizing relationships to share stories of athletic success. I thoroughly enjoyed the friendships I was able to forge with various media members, students, co-workers, parents and alumni, as well as my counterparts at colleges all across the country.”

Laubscher performed a major function within the development of W&L’s athletics communications and operations through the years, together with modernizing athletics-related occasions such because the annual W&L Athletic Awards Ceremony and the W&L Athletics Hall of Fame. He improved athletics’ digital footprint by introducing stay video streaming providers, increasing pictures providers, and spearheading the usage of digital communications sources like Twitter, Facebook, Instagram, and YouTube. Laubscher was additionally instrumental within the growth of W&L’s athletics website and constructing it out to its almost 100,000 pages of present and archived athletics info.

Prior to his arrival at W&L, Laubscher was an athletics communications assistant at Lafayette College, and he’s additionally labored within the athletic communications places of work at James Madison University and California University of Pennsylvania. He holds a bachelor’s diploma in sports activities administration from Slippery Rock University.

If you realize a W&L school member who has completed nice, accolade-worthy issues, inform us about them! Nominate them for an accolade.