[ad_1]
India-based Brij Hotels has introduced plans to broaden its portfolio to 50 boutique motels over the subsequent 5 years earlier than contemplating worldwide enlargement.
The firm, which at the moment operates eight motels in prime vacationer areas throughout India, has lately secured $4m in Series A funding to gasoline this progress.
The enlargement technique consists of including three to 4 properties within the 2024-2025 interval.
Its co-founder Udit Kumar, in a press release to the Economic Times, emphasised the significance of distinctive visitor experiences, saying: “Experience is key for travellers, which is why they prefer curated stays. At each hotel, we provide a unique experience that fosters a connection with the traveller.”
The funding spherical was led by the Manipal Education & Medical Group Family Office, with Bain Capital managing director Abhiroop Jayanthi and contributions from different notable buyers akin to Abhay Jain, Rajendra Rao, and Prashant Deshpande.
This monetary increase is a part of a broader plan to hunt one other spherical of funding inside a yr.
Access essentially the most complete Company Profiles
available on the market, powered by GlobalData. Save hours of analysis. Gain aggressive edge.
Company Profile – free
pattern
Your obtain electronic mail will arrive shortly
We are assured concerning the
distinctive
high quality of our Company Profiles. However, we would like you to take advantage of
useful
determination for your enterprise, so we provide a free pattern that you would be able to obtain by
submitting the beneath kind
By GlobalData
Brij Hotels claims to supply luxurious experiences which might be intimately tied to native tradition and sustainability.
The firm prides itself on designing motels that mirror regional heritage, permitting friends to immerse themselves within the native setting.
Furthermore, Brij Hotels is dedicated to sustainable practices, aiming to minimise its carbon footprint and environmental impression by initiatives such because the zero-kilometre idea.
With a present 55% occupancy price, Brij Hotels expects to see this quantity rise as journey continues to develop in reputation.
The firm’s dedication to enlargement was evident final May when it signed an agreement with Birj Anarya, a luxurious boutique resort in Dharamshala, Himachal Pradesh.
Last April, Brij Hotels announced the addition of Brij Atmanya in Bhowali, Nainital, to its assortment of boutique properties.
[adinserter block=”4″]
[ad_2]
Source link