BT Group has unveiled Multicast-Assisted Unicast Delivery (MAUD), a brand new IP Transmission expertise designed to cater to the calls for of dwell content material supply over the Internet. The purpose is to boost reliability, prioritise high quality, and create a sustainable method to Internet content material supply. In an official launch, BT Group stated MAUD expertise utilises ‘multicast’ to group particular person streams right into a shared one, not like conventional ‘unicast’ supply.

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Seamless Integration

Furthermore, not like peculiar multicast streams, MAUD seamlessly integrates with participant functions, eliminating the necessity for content material service suppliers to switch their buyer apps to utilise this expertise, thus saving time and prices.

Eco-Friendly Content Delivery

Major broadcasters, together with the BBC, are set to judge and doubtlessly trial MAUD expertise for varied dwell content material situations. The expertise, by eliminating the necessity to choose and serve hundreds of thousands of particular person streams to viewers, is reported to supply enhanced effectivity in content material supply, leading to decreased environmental influence and total prices. During peak occasions, MAUD reportedly makes use of as much as 50 % much less bandwidth, contributing to vitality financial savings by fewer caches.

BT Group stated: “MAUD is a major breakthrough in how we deliver content over the internet. Developed in our world-leading labs at Adastral Park in Suffolk, MAUD could be a key solution to how we manage ever-increasing traffic loads. By combining individual streams, MAUD delivers a more reliable, consistent picture, no matter whether customers are watching over Wi-Fi, fibre or mobile networks.”

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According to the official assertion, BT Group’s analysis revealed that regardless of the recognition of on-demand services, 90 % of the UK public nonetheless consumes dwell content material, primarily information and sports activities, through tv. Viewers prioritise image high quality and reliability over interactive options.

Evaluation by Major Broadcasters

“The goal was to create a solution for efficient live streaming that was sensitive to the needs of the various organisations in the content delivery path. The MAUD solution was presented to broadcasters at the International Broadcasting Conference in Amsterdam earlier this year,” stated BT Group.

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BT Group stated it’s working with main broadcasters and platforms, to develop and deploy new Multicast Assisted Unicast Delivery (MAUD) expertise to assist dwell occasions protection in 2024.