For over 67 months, BTS has persistently dominated the month-to-month model fame rating carried out by the Korea Brand Reputation Research Institute. However, the most recent report for January reveals a big shift as a brand new K-pop group, none aside from SEVENTEEN, has ascended to assert the highest spot on the checklist, dethroning the reigning kings.

BTS slips in rating as SEVENTEEN witnesses progress

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While the rankings on this checklist change every month, BTS, together with Jin, Jimin, Suga, J-Hope, Jungkook, RM, and V, has held the main place for greater than 5 and a half years. However, the January 2024 rankings inform a unique story, signaling modifications within the Ok-Pop scene. SEVENTEEN has now claimed the highest spot within the Ok-Pop boy group model fame rating, owing to their current spectacular surge in recognition, significantly in album gross sales.

If you’re questioning if BTS got here second, you is likely to be mistaken as a result of the Ok-pop kings have dropped to 3rd place. Another rising Ok-pop group, NCT, has secured the second place within the checklist.

January Ok-pop model fame rating

As per Koreaboo, the January Ok-pop model fame rankings are as follows: SEVENTEEN, NCT, BTS, RIIZE, ZEROBASEONE, THE BOYZ, Stray Kids, EXO, SHINee, ASTRO, ATEEZ, Super Junior, TVXQ, BTOB, and BOYNEXTDOOR.

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When SEVENTEEN outpaced BTS in album gross sales

This is not the primary time the Pledis Entertainment boy band has outperformed BTS. Previously, the group achieved a groundbreaking feat by promoting over 10 million album copies from January to November 2023. The group’s FML stood out be the largest all-time hit. The HOT singers surpassed BTS’ earlier file of promoting 5.03 million models in the course of the Map of the Soul: 7 period. Moreover, the first-week gross sales of FML exceeded the pre-orders for BTS’s 2019 album Map of the Soul: PERSONA by round 1 million copies.

BTS witnesses a slowdown in rating

BTS’ model factors have declined by roughly 47% since December, which is comprehensible as all of the members are at the moment serving within the navy. However, the eldest member, Jin, who was the primary to enlist, is predicted to return in June 2024, adopted by J-Hope and Suga so as.