After a long time of working to curiosity advertisers within the Masters, NCAA March Madness, Sunday NFL video games and, most just lately, Super Bowl LVIII, John Bogusz has thrown his final go to Madison Avenue,

The CBS Sports ad-sales chief, who has been on the Paramount Global-backed community for greater than 26 years, is predicted to depart his position as government vp of sports activities gross sales following yet another NCAA event and Masters golf competitors, in keeping with an inner memo reviewed by Variety. “Bogie,” as he’s generally identified amongst staffers, consumers and purchasers, departs at a second of transition for the sports activities operations at CBS. Sean McManus, the long-serving chairman of the sports business is also stepping away.

Bogusz’ exit comes after CBS orchestrated a record-setting advert haul for Super Bowl LVIII — greater than $600 million, goosed partially by the match between the San Francisco 49ers and the Kansas City Chiefs going into time beyond regulation.

“More than just a colleague to so many of us, John has brought immense joy and camaraderie to our organization with his incredible sense of humor and contagious laugh. Many among us will never forget the amazing BogFests,’ or the famous Super Bowl awards dinners, where John’s enthusiasm and fun-loving nature lit up the room,” mentioned Jo Ann Ross and John Halley, chairman and president of Paramount Advertising, in a notice to staffers. “His dedication to his work has been matched only by his ability to enjoy life to the fullest, and he has constantly proved to all of us that hard work and a good time are not mutually exclusive.”

CBS has but to call a alternative for Bogusz. Whoever it’s will face a brand new set of challenges as many conventional media firms grapple with making their TV sports activities franchises out there for streaming crowds. Sports properties as soon as skewed closely male, however their sturdiness and skill to draw broader audiences amid a fragmenting panorama has lured different kinds of sponsors, together with massive consumer-packaged items firms, which regularly goal feminine customers.

Bogusz has loved a 45-year profession in media gross sales, and has bought commercials for all the pieces from the legendary Casey Kasem radio program “American Top 40,” to “NYPD Blue” and the Spanish-language selection program “Sabado Gigante.” At CBS, he has labored to promote commercials for eight totally different Super Bowls, in addition to the U.S. Open Tennis Championships, the PGA Championship, and the Final Four, Bogusz began his profession as a senior media planner at Young & Rubicam in 1979, then moved on to carry gross sales roles at ABC and Univision. He joined CBS as senior vp of daytime gross sales in 1998, shifting to sports activities in 2002.